Labor-Loaded Gross Profit – Week #15 of The Financial Operating System®

As we drill into specific metrics, one that is critical to understand is Labor-Loaded Gross Profit (LLGP). It is a crucial metric that reflects the value a business delivers to its customers. It measures the difference between the price customers pay for goods or services and the total cost of production and delivery, including direct labor costs.
Key Points:
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Core Profitability Indicator:
- LLGP indicates whether a business can sustain operations, invest in marketing and sales, and cover administrative overhead while leaving room for profit.
- Without a strong LLGP, a business may not be viable long-term.
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Drivers of LLGP:
- Perceived Value: Higher customer perception allows for better pricing.
- Operational Efficiency: Reducing production costs improves LLGP.
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Strategies to Improve LLGP:
- Increase Prices: Often, raising prices directly improves LLGP, as most of the additional revenue contributes to profit.
- Improve Perceived Value: Enhancing the quality or uniqueness of products or services justifies higher prices.
- Reduce Costs: Streamlining operations or sourcing materials efficiently lowers the cost of delivery, boosting LLGP.
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Sensitivity to Changes:
- Small percentage changes in price or LLGP can lead to significant changes in overall profitability.
- For example, a 5% increase in pricing can boost profit by 50%, while a 5% price decrease can reduce profit by 67%.
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Targeting Niche Markets:
- Focusing on a specific customer profile can reduce costs through standardization and enable higher pricing for specialized services.
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Business Health Assessment:
- LLGP is often the first area to examine when a business struggles financially, as it directly reflects the profitability of core operations.
Labor-Loaded Gross Profit (LLGP) is a crucial metric that reflects the value a business delivers to its customers. It measures the difference between the price customers pay for goods or services and the total cost of production and delivery, including direct labor costs. This metric ensures that a business is creating and retaining value, providing a foundation for sustainable growth and profitability.
Next Step:
Business owners can self-implement The Financial Operating System. Chapters are available to download at smartbooks.com/resources or you can buy the whole book from Amazon (the marketing firm version or the general business version).
If you would like assistance with implementation or would like to accelerate results for your business, please contact author Cal Wilder at cwilder@smartbooks.com or book a free consultation with our team directly using this calendar link.