The Financial Operating System®

Proven processes developed over 20+ years

The Financial Operating System® was developed by our Founder Cal Wilder to empower business owners to take control over their finances and improve their financial performance. It consists of proven processes developed and validated in 20+ years of real-world experience supporting hundreds of businesses. He has also published a version specifically for Marketing Agencies.

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6-Step Proven Process:

Step 1: Identify Your WHY

  • Why are you in business?
  • What are you trying to accomplish with your business?
  • What is your business model?

Step 2: Assess Current Finances

  • How well capitalized is your business?
  • Is revenue growing or shrinking, and at what rate?
  • What percent of revenue is dropped to the bottom line as net profit or loss? Is that trending up or down?
  • Is the business producing positive cash flow commensurate with reported net profit?

Step 3: Define Metrics and Targets

  • Which metrics best indicate achievement of your company’s financial objectives and successful execution of your strategy over the next 1 month to 3 years?
  • This will be a mix of leading and lagging indicators.

Step 4: Upgrade Accounting Operations 

  • Determine required Finance Stack functions and who will perform those functions
  • Define accounting policies and procedures to produce required financial reporting

Step 5: Manage The Business

  • Use a framework to track metrics
  • Operationalize metrics, including accountabilities for your managers and other employees for weekly activity-based metrics that lead to your target financial results.
  • Use a monthly forecast to predict future performance.

Step 6: Learn, Iterate, and Improve

  • Follow the Operate-Report-Manage loop with an Agile mindset
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Meet the Author, Cal Wilder

Meet the author and learn how The Financial Operating System® can transform your business.




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