Empowering Healthy Business Podcast Episode 31: Lean Marketing for More Customers at Lower Cost

In this episode of the Empowering Healthy Business Podcast, marketing strategist Sarah Noel Block introduces a smart, efficient approach to marketing called Lean Marketing. If you’re a small business owner wondering how to get more customers without increasing your marketing budget, this episode is for you. Sarah explains how to lower your cost of customer acquisition while investing just 4 hours per week, yes, just four hours.

Many business owners believe they need a full marketing team or complex strategies to get results. But Sarah shows that a focused, lean marketing plan can outperform bloated, expensive campaigns. By understanding what your audience truly needs, repurposing existing content, and leveraging time-saving tools, you can attract high-quality leads without the high costs.

Why the Cost of Customer Acquisition Matters More Than Ever

The cost of customer acquisition is one of the most important metrics for any small business. Spending more to gain customers than they are worth will eventually drain your business. That’s why learning how to reduce that cost, without sacrificing quality, is critical. In this episode, Sarah walks through how you can streamline your marketing funnel, identify the highest-return activities, and eliminate unnecessary efforts. The goal? Sustainable growth that doesn’t drain your resources.

Lean Marketing in Action: What You’ll Learn in This Episode

Sarah doesn’t just talk theory, she provides a step-by-step framework that can be implemented by any founder, marketer, or solo entrepreneur. You’ll learn how to build a content calendar, repurpose blog posts into multiple assets, and make email marketing more effective. Most importantly, Sarah explains how to focus your efforts so you can achieve more with less time and money.

This episode is a game-changer for small business owners who feel overwhelmed by marketing or unsure of what works. If you’re tired of high acquisition costs and low ROI, tune in and discover a smarter way to grow.

Listen now and start saving time, money, and stress in your marketing strategy.

Check us out at www.empoweringhealthybusiness.com.