Empowering Healthy Business Podcast Episode 27: When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Business

Many small business owners struggle with a common dilemma: how to execute effective marketing that consistently fills their sales pipeline without breaking the bank. In this episode of the Empowering Healthy Business Podcast, host Greg Reed sits down with marketing strategist Rebecca Schuette to explore one powerful solution.

Rebecca brings deep insight into how businesses can benefit from high-level marketing expertise without the cost of a full-time executive. She explains what fractional marketing leadership means. When it’s the right time to consider hiring a fractional marketing leader, and how to set expectations to ensure results. From strategic planning to implementation, she walks listeners through the value a seasoned marketing leader can bring without long-term commitments or excessive overhead.

When Hiring a Fractional Marketing Leader Makes Sense

Rebecca highlights key signs that it may be time to explore hiring a fractional marketing leader. These include inconsistent lead generation, lack of a unified marketing strategy, or stalled growth despite ongoing marketing spend. She emphasizes that fractional leaders aren’t just freelancers—they’re experienced professionals who guide marketing efforts at a strategic level, aligning them with business goals.

She also shares how to structure engagements for success. That means clarifying objectives, maintaining consistent communication, and giving your fractional leader access to your team and tools. Done right, this partnership can jumpstart growth, improve ROI, and lay the groundwork for long-term marketing success.

Set Your Business Up for Scalable Marketing Success

With today’s market demands and budget pressures, it can be a game-changer. Rebecca makes the case for why this model works especially well for startups and small businesses aiming to grow sustainably. She outlines what to look for in a fractional leader and how to ensure their strategies are measurable, agile, and aligned with your mission.

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