Empowering Healthy Business Podcast Episode 25: Digitial Marketing Basics for Business Owners with Kevin Roy
In this episode of the Empowering Healthy Business Podcast, host Greg Reed welcomes Kevin Roy, founder and owner of GreenBananaSEO, to discuss a critical topic for modern business success of understanding today’s digital marketing landscape. As digital tools continue to shape how customers interact with businesses, knowing how to navigate digital marketing effectively is more important than ever. Kevin brings years of hands-on experience helping small businesses grow by targeting the right audiences and converting online interest into real customers.
From search engine optimization (SEO) and paid search to social media and display advertising, Kevin breaks down which digital marketing strategies make the most sense depending on your business goals and industry. He shares how a strong digital marketing foundation starts with understanding your audience’s behavior, identifying the right platforms, and measuring results in a way that drives smarter decisions.
How Digital Marketing Supports a Healthy Business
Digital marketing is not just about visibility, it’s about efficiency and return on investment. Kevin highlights the importance of aligning marketing spend with clear outcomes. Whether it’s increasing web traffic, boosting conversions, or improving customer retention, understanding today’s digital marketing landscape can be the difference between flat results and real growth.
He also explains why many businesses waste marketing dollars by jumping into tactics without a plan. Instead, he encourages starting small, tracking performance, and scaling what works. That lean, test-and-learn approach keeps campaigns focused and budgets under control while delivering stronger results over time.
Take Action and Start Navigating the Digital Marketing Landscape
If digital marketing feels overwhelming, you’re not alone. Kevin closes the episode by encouraging listeners to ask questions, work with experienced marketers, and focus on education. He believes small businesses can thrive in the digital space if they commit to learning and refining their approach.
Tune in now to learn practical tips and tools for navigating today’s digital marketing landscape and start attracting more of the right customers.
Check us out at www.empoweringhealthybusiness.com.