Empowering Healthy Business Podcast Episode 23: Key Accounting Topics for Marketing Agencies with Lindsay Jarosch
SmartBooks has worked with marketing agencies of all shapes and sizes, supporting their bookkeeping and accounting needs through various stages of growth. Over the years, we’ve identified several key accounting topics for marketing agencies that tend to cause recurring issues. Ranging from inconsistent reporting and inaccurate cost tracking to poor cash flow visibility and outdated systems. That’s why we make it a priority to go beyond just balancing books. We help agency owners understand what their numbers mean and how to use that information to make better decisions.
About the Empowering Healthy Business Podcast
In this episode of the Empowering Healthy Business Podcast, SmartBooks’ Lindsay Jarosch breaks down key accounting topics for marketing agencies, based on firsthand experience working with dozens of firms. She explains how even well-run agencies often miss opportunities simply because their financial processes aren’t built to support scale. Whether it’s unclear margins on services, or project-based revenue that’s hard to predict. Or retainers that don’t align with expense timing—these problems compound quickly if left unchecked.
What makes this podcast unique is its focus on action. Lindsay doesn’t just point out the issues—she walks through practical steps agencies can take to fix them. From improving time tracking to implementing smarter revenue recognition practices, every tip is rooted in real-world experience.
The Empowering Healthy Business Podcast is specifically designed for small business owners looking to build profitable, sustainable, and lower-stress companies. We understand that success isn’t just about making more money; it’s about creating a business that runs smoothly, supports your lifestyle, and gives you peace of mind. Through candid conversations with experts, including our team, we explore what it takes to grow a healthy business.
If you’re a marketing agency leader or small business owner who wants clearer financial insights and a roadmap for sustainable growth, this episode is a must-listen. It offers a direct, real-world look at key accounting topics for marketing agencies and what to do about them.
Check us out at www.empoweringhealthybusiness.com