The Agency Blueprint Podcast Episode #174: Approaching Investment Decisions
Approaching Investment Decisions with Strategy, Not Guesswork
Most agency owners approach investment decisions emotionally. You get excited about a tool or idea and jump in… only to realize later that it didn’t move the needle. Sound familiar?
Instead, this episode lays out a framework to evaluate decisions through a strategic lens. Chris breaks down how to align decisions with your agency’s actual goals, not just short-term wins or shiny objects.
Approaching Investment Decisions: A Practical Guide for Agency Owners
When it comes to approaching investment decisions, the biggest mistake agency owners make is jumping in without knowing their numbers. In Episode #174 of The Agency Blueprint Podcast, Chris explains why having financial clarity, like understanding your client acquisition cost, team bandwidth, and cash runway, is non-negotiable. Without a clear picture, even what seems like a great opportunity can backfire.
He also highlights common red flags that often go unnoticed, such as vague ROI, lack of supporting data, or external pressure to make fast decisions. Many agencies burn through cash simply because they don’t have a reliable system for saying “no.” And timing? It matters more than most realize.
Chris emphasizes that approaching investment decisions isn’t just about identifying what to invest in, but also when to do it. Whether your agency is scaling or stabilizing, timing plays a major role in how much risk you should take and whether it’s wiser to wait. This episode gives you a framework to evaluate decisions with less stress and more confidence, based on numbers, not gut feelings.
Final Thoughts
If you’re serious about growing your agency with fewer regrets, this episode is a must-listen. Chris doesn’t sugarcoat things, he gives a real-world playbook for making smarter financial choices in a fast-paced business.
Tune in to Episode #174 of The Agency Blueprint Podcast to learn how approaching investment decisions with the right mindset can lead to more growth, less stress, and better results.