Step #5 of The Financial Operating System for Marketing Agencies: Manage The Business

The fifth step is to manage the agency to hit your metrics and achieve your goals. You can employ a variety of tools to do so including management frameworks, forecasting, segment analysis, price experimentation, cash flow analysis, capital allocation, gap analysis, zero-based budgeting, ROI analysis, and HR tools. To learn more about how to go about financially managing your agency in Step #5 of The Financial Operating System, download an excerpt of the book using the link below.

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