Step #2 of The Financial Operating System for Marketing Agencies: Assess Current Finances
February 6, 2025 by Calvin Wilder in Guides & eBooks
The second step is to assess your current financial condition (represented by your balance sheet) and your recent financial performance (represented by your income statement and your cash flow statement). You may need to brush up on basic financial statement terminology. After making this assessment, you can identify gaps between your current state and the financial objectives you determined in Step #1. To learn more about Step #2 of The Financial Operating System, download an excerpt of the book using the link below.
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