BBC Business Headlines

Call for 'decently paid' UK maternity leave
The TUC says UK mothers may get a relatively good deal of maternity leave but fare much worse on pay.


Eddie Stobart: Lorry firm targets £550m stock market listing
The haulage firm, known for its green and red lorries, plans to list its shares in London next month.


Brexit: Single market benefit 'largely imaginary'
Author of a report argues that no trade deal is better than a bad deal with the EU.


Apple 'paid no tax' in New Zealand for at least a decade
Apple is under scrutiny following reports it has paid no tax in New Zealand since 2007.


Kenya starts selling bonds via mobile phones
Kenya is the first country to sell government bonds exclusively to citizens via their phones.



Search Books:

Join our mailing list:


Business Blogs

Paul Krugman

America’s Epidemic of Infallibility
No apologies, no regrets, no learning from experience. read more...




Online Marketing for Busy Authors
Now available!



Buy the Book


Online Marketing for Busy Authors: A Step-by-Step Guide

by Fauzia Burke

Published by Berrett-Koehler Publishers


"Fauzia Burke has been on the web promoting books from the very beginning . . . She knows exactly what kinds of web promotion will drive book sales, and doesn't waste your time or money with distractions."
-- Madeline McIntosh, President, Penguin Publishing Group

There has truly never been a better time to be an author. For the first time, you have direct access to your readers via the Internet -- you can create a community eagerly awaiting your next book (and telling their friends about it too). But where do you start? How do sort through the dizzying range of online options? Where is it most worth spending your time -- what is a "must do" and what is a "might do"?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building your online brand doable, but she proves that it can be fun and fulfilling, too.

Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks you through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of super fans, blogging, creating an engagement strategy for social media, and more.

"Once you build your brand," Burke writes, "no one can take it away from you." Your digital brand is a conversation about your book that builds your community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get their next manuscript in on time.

For more information please visit http://www.fauziaburke.com


pub date: 2016-04-19 | paperback | 9781626567856