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China agrees to import more goods and services from US
Although no specific numbers are given, the agreement may dampen fears of a looming trade war.


Chelsea owner Abramovich experiences UK visa renewal 'delay'
A source close to the Chelsea owner says the renewal process is taking "a little longer than usual".


Cambridge Analytica starts bankruptcy proceedings in US
The firm at the centre of the Facebook data row has filed legal papers that will see it wound up.


Airbnb to report homeowners' income to Danish tax authorities
The rental site will report homeowners' income to the Danish tax authorities in the first deal of its kind.


Glencore shares fall on DRC probe fears
A report says the mining giant could face an investigation from the Serious Fraud Office.



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Paul Krugman

Did China Just Bribe Trump to Undermine National Security?
An about-face on punishing a Chinese company came as a Chinese state-owned firm announced an investment in a project tied to the Trump Organization. read more...




Online Marketing for Busy Authors
Now available!



Buy the Book


Online Marketing for Busy Authors: A Step-by-Step Guide

by Fauzia Burke

Published by Berrett-Koehler Publishers


"Fauzia Burke has been on the web promoting books from the very beginning . . . She knows exactly what kinds of web promotion will drive book sales, and doesn't waste your time or money with distractions."
-- Madeline McIntosh, President, Penguin Publishing Group

There has truly never been a better time to be an author. For the first time, you have direct access to your readers via the Internet -- you can create a community eagerly awaiting your next book (and telling their friends about it too). But where do you start? How do sort through the dizzying range of online options? Where is it most worth spending your time -- what is a "must do" and what is a "might do"?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building your online brand doable, but she proves that it can be fun and fulfilling, too.

Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks you through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of super fans, blogging, creating an engagement strategy for social media, and more.

"Once you build your brand," Burke writes, "no one can take it away from you." Your digital brand is a conversation about your book that builds your community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get their next manuscript in on time.

For more information please visit http://www.fauziaburke.com


pub date: 2016-04-19 | paperback | 9781626567856