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Facebook sales soar despite data scandal
The firm reports a near 50% revenue rise and says it is taking a broader review of its responsibilities.


Sky bidding war erupts with £22bn formal bid from Comcast
Offer by the owner of NBC and Universal Pictures is 16% higher than 21st Century Fox's bid.


Airbus and Dassault join forces to build next fighter aircraft
The rival companies join forces to build a fighter aircraft to replace the Eurofighter and Rafale jets.


Vincent Bolloré under formal investigation in Africa corruption probe
A judge puts billionaire Vincent Bolloré under formal investigation over corruption allegations.


Galileo: UK plan to launch rival to EU sat-nav system
The UK is looking at its own sat-nav system if the EU locks it out of Galileo because of Brexit.



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Paul Krugman

We Don’t Need No Education
Why Republicans ended up at war with America’s schoolteachers. read more...




Online Marketing for Busy Authors
Now available!



Buy the Book


Online Marketing for Busy Authors: A Step-by-Step Guide

by Fauzia Burke

Published by Berrett-Koehler Publishers


"Fauzia Burke has been on the web promoting books from the very beginning . . . She knows exactly what kinds of web promotion will drive book sales, and doesn't waste your time or money with distractions."
-- Madeline McIntosh, President, Penguin Publishing Group

There has truly never been a better time to be an author. For the first time, you have direct access to your readers via the Internet -- you can create a community eagerly awaiting your next book (and telling their friends about it too). But where do you start? How do sort through the dizzying range of online options? Where is it most worth spending your time -- what is a "must do" and what is a "might do"?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building your online brand doable, but she proves that it can be fun and fulfilling, too.

Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks you through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of super fans, blogging, creating an engagement strategy for social media, and more.

"Once you build your brand," Burke writes, "no one can take it away from you." Your digital brand is a conversation about your book that builds your community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get their next manuscript in on time.

For more information please visit http://www.fauziaburke.com


pub date: 2016-04-19 | paperback | 9781626567856