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HSBC shares down as annual profit falls 62%
One-off charges, including pulling out of Brazil, hit the global banking giant's annual results.


Greece: EU and IMF in 'common position'
Germany's finance minister hints that deadlock between the EU and IMF over Greece may be resolved.


Volkswagen 'fixes 470,000 UK diesel cars'
VW's top UK executive says most UK cars affected by the diesel emissions scandal are yet to be mended.


Kraft Heinz drops Unilever takeover bid
Unilever shares slide as US food giant abandons £115bn bid for Unilever, its Anglo-Dutch rival.


South Africa retail merger collapses
Steinhoff and supermarket chain Shoprite scrap plans to create Africa's biggest shop network.



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Online Marketing for Busy Authors
Now available!



Buy the Book


Online Marketing for Busy Authors: A Step-by-Step Guide

by Fauzia Burke

Published by Berrett-Koehler Publishers


"Fauzia Burke has been on the web promoting books from the very beginning . . . She knows exactly what kinds of web promotion will drive book sales, and doesn't waste your time or money with distractions."
-- Madeline McIntosh, President, Penguin Publishing Group

There has truly never been a better time to be an author. For the first time, you have direct access to your readers via the Internet -- you can create a community eagerly awaiting your next book (and telling their friends about it too). But where do you start? How do sort through the dizzying range of online options? Where is it most worth spending your time -- what is a "must do" and what is a "might do"?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building your online brand doable, but she proves that it can be fun and fulfilling, too.

Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks you through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of super fans, blogging, creating an engagement strategy for social media, and more.

"Once you build your brand," Burke writes, "no one can take it away from you." Your digital brand is a conversation about your book that builds your community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get their next manuscript in on time.

For more information please visit http://www.fauziaburke.com


pub date: 2016-04-19 | paperback | 9781626567856