Bloomberg Press, September 2005
Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity -- with notable political and not-for-profit campaigns along the way -- Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works -- and doesn't -- in marketing.
In Steal These Ideas!, Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness you'd expect from a knowledgeable good friend in the business.
Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Steal these ideas and become a marketing star today!
hardcover | ISBN: 9781576601914 | Publication Date: September 2005
"An incredible cache of every-insightful tips and ideas." --Steve Forbes
"With Steal These Ideas!, Steve Cone provides a clear and no-nonsense guide for getting it done now." --Faith Popcorn, Founder and CEO, Faith Popcorn's BrainReserve
"Does Cone reveal too much? Yes! Now, some of the best secrets in our industry are all in one place and for all to see." --Daniel Morel, Chairman and CEO, Wunderman
"I thought I would never need to read another marketing book until I picked up Cone's fun, fast, and fantastic guide. It can help any size business anywhere immediately go from ho-hum to world-class marketing." --Jon Linen, Vice Chairman, American Express