Wiley, February 2009
Do you know what Twitter is? You should -- if you're in the business of promoting your business, that is. Twitter is a social media platform that lets users blast short messages, or ?tweets,? to members via the Twitter Web site, as well as cell phones, e-mail IM, and even through Facebook. It's a great and effective way to keep people connected and up to date on what's going on in their social circle in real time.
But it's not just for staying in touch with friends. It's also a great way to publicize your business or organization. Presidential campaigns use it to keep supporters and volunteers up to date; activists use it to coordinate street protests; and the office of the Prime Minister uses it to keep Britons informed on politics. But most importantly, businesses are using it to interact with customers and other businesses in a whole new way.
Twitter Power shows you how to leverage the power of Twitter for instant business benefits -- like reaching new markets and increasing sales. You can build a loyal customer following, expand your brand, and generate instant buzz when you integrate Twitter into your existing marketing strategies. The best businesses of today and tomorrow are using this high-tech, low-cost, and low-hassle technology to gain real advantages over their competitors.
Joel Comm, one of the world's leading social media and online marketing experts, covers every aspect of the Twitter phenomenon. He explains what Twitter is and why it works; how to jump into the conversation and build a following; how to use it to build better teams and stronger brands; how to make Twitter your ultimate customer help desk; and how to use it to drive traffic to your Web site. Plus, Comm includes case studies of businesses that use Twitter successfully, giving you the examples and best practices you need to succeed.
Success in business is about staying connected -- to colleagues, teams, and especially customers. Twitter offers a new, high-tech way to achieve that connectedness and build a better brand with a core of loyal, enthusiastic customers. If you want to learn to grow your business one tweet at a time, Twitter Power will show you how.
hardcover | ISBN: 9780470458426 | Publication Date: February 2009
"As a forward-thinking entrepreneur, it's clear to me that Twitter is a must-use for any smart businessperson online. Joel Comm's Twitter Power is the must-read guide defining how to leverage the power of this incredible tool to brand and increase sales in an increasingly competitive world."
---Joseph Sugarman, Chairman & founder, BluBlocker Corporation, and author of The Adweek Copywriting Handbook
"Jam-packed with clever ways to leverage the Jovian social-networking power of Twitter. The 'Twitter as Help Desk' idea alone is a fiendishly simple revolutionary idea."
--Mark Joyner, #1 bestselling author of Integration Marketing (www.integrationmarketing.com)
"When Joel Comm speaks about anything to do with making money on the Internet, I listen. If you want to learn what you need to know for your business to profit from Twitter, you will find it in the pages of this excellent guide."
--Chet Holmes, business consultant and strategist, author of the #1 business bestseller The Ultimate Sales Machine