Wiley, September 2007
A lifelong entrepreneur, the second longest serving administrator of the U.S. Small Business Administration, and the son of small business owners Hector Barreto has been involved in small business nearly all his life. He has seen firsthand how the small business sector drives a strong and growing American economy. In The Engine of America, Barreto reveals his personal and professional insights, and those of many of America's most innovative entrepreneurs, on why some small businesses succeed while others fail. This book explains how you can join the ranks of successful business owners.
Each year, millions of entrepreneurs start new businesses. Unfortunately, too many fail -- even when owners are passionate, driven, and dedicated. The most obvious culprit is the failure to plan thoroughly. The Engine of America presents the tools and knowledge you need to plan adequately, avoid common pitfalls, and follow proven paths to success. Whether you already own a small business, head a growing business, or are just starting to research a new venture, you'll find expert practical and motivational guidance to reach your ultimate dream.
Inside, you'll find all the hard-earned wisdom you need to insure that
your great idea or smart product becomes a sustainable, profitable
business. You'll learn how to procure capital and maintain cash flow,
develop a loyal customer base, and manage all the technical and
regulatory aspects of small business operation. Plus, you'll glean
invaluable insight from the personal stories of such successful small
business owners as:
- Thanh Lam, a refugee of the Vietnam War who built his multimillion-dollar chain on Ba-Le sandwich shops from the ground up
- Linda Alvarado, who founded her own company in the male-dominated construction industry and is now part owner of the Colorado Rockies baseball team
- Earl Graves, Sr., founder and Publisher of Black Enterprise magazine
- And Tom Stemberg, founder of Staples, the office supply megastore chain
hardcover | ISBN: 9780470110133 | Publication Date: September 2007
"You should read The Engine of America if you are serious about learning from those who shared a dream of success and created their own reality. Barreto has brought together the knowledge, experience, and passion of those who have made it and met its multitude of challenges. Read it; it will help you join that list."
--Professor Michael Nobel, Ph.D., Nobel Family Society
"Barreto has the passion, the experience, the know-how, and the know-who to help any small business."
--Steve Strauss, USA Today
"Every small business owner should jump at the chance to learn from the experience and success of those who have made it. Barreto is uniquely qualified to compile those stories and share them with America's entrepreneurs."
--Kenneth Yancey, CEO, SCORE, Counselors to America's Small Business
"If you read one book about building a business, make it Barreto's. He knows and understands the small business mindset better than anyone I know."
--Tom Stemberg, founder, Staples
"Hector Barreto has long been a champion of small business. He knows better than anyone I know, why some small businesses thrive while others fail; and he shares these insights in The Engine of America."
--Rosario Marin, former Treasurer of the United States