McGraw Hill, December 2009
Is your business prepared for the world of ANYWHERE?
A pill bottle helps health care professionals monitor patients taking medication. A vending machine reports its own inventory over a wireless network. A telephone speeds checkout by serving as a debit card in retail stores around the world.
The future of the world -- and business -- is ubiquitous connectivity, the total interconnection of people, ideas, and products through a global digital network. As the network grows and the world of data expands, every citizen will have instant access to virtually anything he or she wants.
Where is this network? Anywhere. And you must learn to use it to the fullest if your business is to thrive in the coming years.
In this groundbreaking book, Emily Nagle Green, president of Yankee Group, a leading global connectivity research firm, charts a course for the future by explaining:
- The components of ubiquitous connectivity and how they will combine to transform the nature of business
- How more than 50 of the world's connectivity pioneers and leaders expect the revolution to unfold
- The richest opportunities for your business -- and how to seize them
- How a totally connected world will change customers -- and what they want
- Ways to develop a business strategy that harnesses the power of global connectivity
Combining expert insight, tactical tools, and Yankee Group's proprietary data on global connectivity trends, this forward-looking book provides what you need to reach the customer of the future . . . anytime and anywhere.
hardcover | ISBN: 9780071635141 | Publication Date: December 2009
"Companies are beginning to conceive, design, develop, and distribute products and services in profoundly new ways . . . But how to exploit this new connectivity? Read on."
--From the Foreword by Don Tapscott, bestselling author of Grown Up Digital and Wikinomics
"Anywhere paints a compelling picture of what the next transformation of wireless will look like and who it will impact. Those who want to capitalize on the new wireless world should read this book."
--Dan Hesse, CEO, Sprint
"Connectivity is fast creating a level playing field among developed and emerging markets. Those who understand how to leverage the connected world will be best positioned to impact it. Anywhere is a must-read for anyone who wants to be a relevant leader in a global economy."
--Rajeev Suri, CEO, Nokia Siemens Networks
"Emily Nagle Green takes it up a notch with a breezy style that makes the arcane accessible and the possible plausible. It's the kind of sensible outlook that can only come from deep knowledge and analytic rigor -- both hallmarks of Yankee Group."
--Tom Sebok, President & CEO, Young & Rubicam North America
"Required reading for anyone interested in understanding how and why communications advances are fundamentally altering business. Green explains how the connectivity revolution offers unbounded opportunity to thrive in the nascent Anywhere future."
--Reed Hundt, former chairman, U.S. FCC
"This book highlights the unstoppability of the advance of connectivity, creating the imperative for business leaders to respond."
--Ben Verwaayen, CEO, Alcatel-Lucent